The exhibition, curated by Nicolas Ballario, mixes photos without a particular chronological order: the “Magnificent Failures,” so called by the photographer, establishes a huge collection which revolves around all of Toscani’s works for different international magazines, such as Vogue, Harper’s Bazaar, GQ, Elle and brands including Mis- soni, Giorgio Armani, Elio Fiorucci, Chanel and Valentino.

The exhibit focuses on the power of the image and Toscani’s “humanity,” said gallerist Giorgia Sarti. “Some criticize his works, some love him…But everybody knows him,” she added.

To be sure, it is difficult to forget the explicit and transgressive campaigns that made history, such as the kiss between a priest and a nun, used for a United Colors of Benetton campaign, or the shocking photograph to denounce anorexia of French model Isabelle Caro for a Nolita campaign.

During his career, Toscani worked with important artists, who became friends and subjects of his portraits, such as Mick Jagger, Lou Reed, Carmelo Bene and Federico Fellini.

The iconic slogan “Chi mi ama, mi segua [Those who love me, follow me]” displayed on the backside of model Donna Jordan in Hot Pants for the Jesus Jeans campaign is unforgettable, as is his portrait of an African boy with eyes of different colors, which inspired David Bowie for his song “Black Tie, White Noise.”