An Intellectual Fashion: Oliviero Toscani (anothermag.com / 10.03.2016)Postato il 28.04.2016 da firstname.lastname@example.org Commenti Commenti disabilitati su An Intellectual Fashion: Oliviero Toscani (anothermag.com / 10.03.2016)
The advertising luminary behind some of the world’s most controversial campaigns discusses the industry as its very own form of reportage, and the terminology of fashion
Oliviero Toscani is one of the most famous and celebrated figures working in imagery today. Between 1982 and 2000, he was in charge of the advertisements for Benetton, where he pushed the boundaries of the genre by placing the most shocking imagery imaginable on billboards around the globe, and helped shape the way we have seen photography ever since. He has collaborated with many of the world’s preeminent brands and publications and 2015 saw the publication of Oliviero Toscani:More Than Fifty Years of Magnificent Failures , a book which consolidated many examples of his work throughout his career. Here, he completes our Intellectual Fashion questionnaire, reflecting on the power of his medium and its contextual relevance.
Text Donatien Grau